Why only objective design process works?

This is the article which I wrote for System Integration Asia for their June-July 2011 issue. One of the bigger realizations while working with my partners, SIA Acoustics, has been the fact that design process many a times is compromised by assumptions and lack of objective and scientific approach. Read through the article using the link below and I am sure it will be of help.

http://issuu.com/spinworkz/docs/sia_jun_july2011